Sam Edelman Fall/Winter 2019 / by Nicholas Mele

I still have my feet on the ground, I just wear better shoes.
— Oprah

My first billboard on La Cienega and Santa Monica Blvd in West Hollywood

Its rare that I find a brand that aligns with my own creative style and sensibilities as well as Sam Edelman. The brand has an “irreverent and whimsical style, inspired by timeless American elegance that bridges the gap between aspiration and attainability to define modern luxury.” That’s very similar to how I would describe myself. I feel very lucky that we found each other. Not only is Sam an amazing brand that I am honored to be associated with, but the confidence they have shown in my abilities has really allowed me to explore commercial photography in ways I never thought I’d get the chance to. Their desire to have me lean into my own photographic instincts has really pushed me to grow artistically. We tried to capture something that was at the same time effortless, elegant and timeless. I am super proud of this campaign and I hope you’ll look out for it on billboards, magazines, taxi cabs and, of course, your local Sam Edelman store.